Needham raised the firm’s price target on Viant to $12 from $10 and keeps a Buy rating on the shares. The company’s Q4 results were “strong” as it saw double-digit growth in connected TV, or CTV, the analyst tells investors in a research note. Viant’s household ID is now available in 80% of its display ad requests and at over 90% for CTV, the firm added.
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