Viant licenses Comscore data for training ViantAI

Viant Technology (DSP) announced an expanded integration with Comscore (SCOR), which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform. This integration will allow ViantAI to leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data, in the creation of media plans, offering advertisers and agencies the assurance of insights from a respected measurement and analytics partner. By utilizing data-driven insights, ViantAI enables users to create and optimize media plans with greater precision and effectiveness in a matter of seconds. ..This expanded collaboration with Comscore underscores Viant’s commitment to equipping its clients with AI technology that provides reliable, actionable information to drive more effective media strategies, helping advertisers to navigate the complex and time-consuming media planning and execution processes.