Viant announces expanded agreement with Disney Advertising

Viant (DSP) announced an expanded agreement with Disney Advertising (DIS) focused on making CTV, video, and display inventory addressable and biddable for advertisers. This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s breadth of ad buyers to improve the performance of campaigns by accessing audiences at scale. This new capability leverages Viant’s CTV expertise, extensive reach among independent ad agencies and future-ready, AI-powered solution, to maximize insights with the scale of Disney’s streaming footprint, driving up to 20% improvement in addressability.