Viant (DSP) Technology announced its enhanced identity offering designed to address the mounting challenges of signal loss in a cookieless and privacy-first advertising landscape. Advertisers are seeking better solutions to improve targeting and measurement across all channels. Viant’s innovative identity solution tackles these issues head-on, bolstered by a new partnership with TransUnion (TRU), Viant can match its Household ID to 95% of U.S. adults or 18+, leveraging comprehensive and trusted data. “Viant’s independent demand-side platform offers a truly native approach to identity resolution,” said Chris Vanderhook, COO and Co-Founder at Viant. “Viant’s Household ID not only provides an unprecedented level of scale but also ensures advertisers can maintain precision and performance in a privacy-forward world. Our latest advancements are a continuation of Viant’s long-time leadership and legacy in identity resolution, built on the strength of our patented Household ID technology.”
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