VF Corp. double upgraded to Buy at Williams Trading after management meetings

As previously reported, Williams Trading double upgraded VF Corp. to Buy from Sell with a $27 price target. VF, the parent of Vans and The North Face, hosted a sell-side round table on March 17 and the event made it "clear that management realized that VFC had put undue pressure for growth at the potential expense of the brand sanctity of much of its portfolio," the analyst tells investors. VF Corp. executives were "very confident" in the fiscal 2024 guidance provided last month and the firm views the outlook as "reasonable," the analyst added.