Verizon Chief Revenue Officer says Q1 ‘challenging from competitive standpoint’

Speaking at Deutsche Bank Conference, Frank Boulben, chief revenue officer, stated: “This Q1 is a bit unusual. We used to say that the holiday season starts earlier every year, Christmas comes early. This year. Christmas is lasting longer at the beginning of the quarter when we drop out of our holiday promotions our peers did not. So, we’ve seen an elevated level of competitive intensity in the quarter. We continue and have a disciplined approach. When we see less demand, we pull out of promotion. When we see demand picking up, like in March, we come back with a new promotion. So, it’s been a challenging quarter from a competitive intensity standpoint.”