Unity price target raised to $32 from $26 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Unity (U) to $32 from $26 and keeps an Overweight rating on the shares. Unity will start rolling out Vector, its new GPU-enabled ad algorithm, in Q1 and this is a “clear” near term catalyst to reaccelerate Unity’s ad business and “potentially position the company as a GenAI/GPU winner” for 2025, the analyst tells investors.