Under Armour price target raised to $11 from $10 at TD Cowen

TD Cowen raised the firm’s price target on Under Armour (UAA) to $11 from $10 and keeps a Hold rating on the shares. The firm said 2026 will see the biggest and potentially most expensive marketing campaign ever aimed at premiumizing and repositioning the brand. Cowen adjusted its Marketing dollars up to anticipate the cost of the efforts which lowers their EPS estimates below consensus.