Under Armour names Yassine Saidi as Chief Product Officer

Under Armour announced two new leadership appointments: Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas. Saidi will join the company on Jan. 29, and Trent, currently serving as the managing director of the company’s EMEA region, will assume her new role in February. Both will report directly to President and CEO Stephanie Linnartz. Saidi brings nearly twenty years of industry brand experience, including adidas and PUMA, with deep roots and accomplishments in shaping the sneaker market and developing authentic performance gear. Kara Trent, who joined Under Armour in 2015, has been responsible for the company’s second-largest business in EMEA since October 2021. Before Under Armour, she served in merchandising, planning, and buying roles in her 8-year tenure at PUMA and 5-year span at Reebok.