Ulta teams Universal Pictures’ new cinematic event, Wicked for beauty assortment

Ulta Beauty (ULTA) announces its partnership with Universal Pictures’ (UVV) new cinematic event, Wicked, for the launch of a multi-branded beauty assortment, available at all stores and ulta.com beginning October 6th. Inspired by the film adaption of the beloved blockbuster stage musical about the untold story of the witches of Oz, arriving in theaters on November 22nd, the Wicked-themed collection defies conventional beauty norms, empowering beauty enthusiasts to embrace their truest selves. As part of the collection, Ulta Beauty will exclusively feature r.e.m. beauty’s limited-edition 9-piece makeup set, designed by Grammy award winning global superstar Ariana Grande, who stars as Glinda in the film. “At Ulta Beauty, we believe that beauty is a powerful form of self-expression, and our partnership with Wicked allows us to bring that belief to life in an inspiring way,” said Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty. “This collection invites beauty enthusiasts to embrace their confidence, celebrate and support friendship, while discovering the unexpected connections that beauty can create, just as the characters of Wicked do. We’re thrilled to offer an expansive range of transformative products that inspire joy, creativity, and the magic of being true to yourself.”