Ubisoft, NFL announce fantasy football experience ‘NFL Primetime Fantasy’

Ubisoft Saguenay is stepping into the big leagues with a major partnership and the first time spearheading a project: NFL Primetime Fantasy, an innovative, social, and free fantasy football experience. Announced on Thursday by Ubisoft, in collaboration with the National Football League and the National Football League Players Association, the mobile app will immerse fans and their friends in the heart-pounding action of NFL games. Users will be able to make decisions as the live games unfold, both during the regular season and the playoffs. “NFL Primetime Fantasy is the ideal project for the Saguenay studio, allowing us to combine our know-how with our extensive knowledge of online systems and real-life events in a gaming context. By joining forces with various Ubisoft teams, we’ve taken the level of interaction between live game data and player choices to the next level. It’s an immersive and social experience that aligns with our studio’s ethos and ambitions,” shares Jimmy Boulianne, managing director of Ubisoft Saguenay. “Gamifying real-time stats represents both a challenge and a golden opportunity for Ubisoft,” remarks Eric Gallant, the project’s content director. “NFL Primetime Fantasy redefines the fantasy sports genre, offering an unparalleled experience that lets you play during any NFL match, whether flying solo or teaming up with friends, and even compete for the championship during the NFL playoffs.” NFL Primetime Fantasy will debut in the 2024 NFL regular season, with test phases coming soon.