Twilio Segment expands AWS deal to allow customers to build audiences

Twilio (TWLO) announced at AWS (AMZN) re:Invent 2024 the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift. The integration makes it easier for Twilio Segment and AWS customers to build audiences, enrich their customer profiles, and grow personalization at scale.”With Linked Audiences, Amazon Redshift users can now create dynamic, context rich audiences that will drive effective personalized marketing campaigns that can increase engagement,” said Thomas Wyatt, President of Twilio Segment. “This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse. Our data graph provides technical marketers with a rich view of the customer that can be used to send dynamic audience payloads that power impactful personalized campaigns in downstream systems.” …”Ultimately, knowing your customer starts with knowing your data,” said G2 Krishnamoorthy, vice president of AWS Analytics. “Businesses leveraging AWS and Twilio Segment are able to manage all of their customer interactions in a standardized way across their AWS Analytics and AI infrastructure, leading to better engagement and a stronger understanding of the customer.”