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Tremor International launches self-service cross-platform planner

Tremor International announced the launch of its first-to-market self-service cross-platform planner that solves for the fragmentation of linear and digital viewership. The planner’s technology enables broadcasters to maximize reach and frequency allocation holistically across linear and digital inventory, and provides advertisers and agencies with optimized, actionable cross-screen media plans. Major broadcasters and agencies are engaged in extensive testing with the planner.

Published first on TheFly

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