TransUnion, SafeGuard unite to help marketers navigate compliance conditions

TransUnion is announcing a new partnership with SafeGuard Privacy that will help streamline marketers’ vetting for compliance when selecting their third-party audience vendors. As marketers look to grow their brand by reaching their high-value audiences, they increasingly look to third-party data providers to enhance their first party data assets. But as the market evolves and legacy marketplaces shutter, marketers are questioning the longevity of current audience solutions. Through the TruAudience Data Marketplace, TransUnion provides access to thousands of reliable audiences, powered by industry-leading identity capabilities, that can be activated quickly and securely to nearly 200 activation endpoints.