TransUnion, AT&T launch in-network branded call display with logos

AT&T (T) and TransUnion (TRU) are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone – with two new features to improve consumer trust: Recipients no longer need a special app on their mobile device to see the caller’s brand logo. The branded calls with logos are verified with STIR/SHAKEN, a set of standards used to help confirm the number has not been illegally spoofed. “The delivery of Branded Call Display logos represents the culmination of years of collaboration between AT&T and Neustar, now part of TransUnion,” said James Garvert, TransUnion senior vice president and general manager, TruContact Communications Solutions. “We have delivered Caller ID for landlines, evolved to the first generation of branded calling, and now we’ve set the stage for Branded Calls Display logos. This is helping restore trust in the phone to protect enterprises and consumers alike.”