Tractor Supply unveils Life Out Here 2030 Strategy

Tractor Supply (TSCO) Company announced it will present its Life Out Here 2030 strategy at its Investment Community Day. This strategy marks the next phase of its growth plans.During the Investment Community Day, Tractor Supply’s executive leadership team will share the significant progress the Company has made over the last five years to transform its business and outline the next phase of its strategic plan, Life Out Here 2030. Since first introducing its Life Out Here strategy in October 2020, the Company has scaled its Project Fusion store layout and remodel program to about 50% of its stores, completed more than 550 garden centers, added 22 million members to its Neighbor’s Club loyalty program, grown its digital sales by more than 340% and opened 13 distribution facilities. The Company’s Life Out Here 2030 strategy complements this progress with the addition of the following strategic initiatives: Localization – Tailor product selection to meet specific demographic and regional needs to maximize relevance while remodeling store layout and adding updated features; Direct Sales Opportunity – Extend its legendary customer service to address the “Out Here” business-to-business market including larger farms, small to medium businesses and event spaces; Pet and Animal Rx – Expand capabilities to grow share of wallet with pet and animal customers while driving increased loyalty through its more than 37 million Neighbor’s Club members; Final Mile Delivery – Create a comprehensive and scalable final mile delivery solution to provide greater order visibility and delivery reliability to its customers and unlock the potential of its direct sales opportunity; Tractor Supply Retail Media Network – Scale comprehensive media platform to support its brand partners and activate a new profit stream; Private / Exclusive Brands – Increase penetration of private label and exclusive licensed brands to enhance differentiation and improve gross margins.