Morgan Stanley analyst Benjamin Swinburne raised the firm’s price target on TKO Group to $115 from $100 and keeps an Equal Weight rating on the shares. The firm raised estimates after layering in a more bullish growth in site fees and a higher WWE U.S. premium live event renewal in early 2026. However, it notes that the NBA renewal, along with a resolution of UFC class action suits, has helped TKO shares climb about 35% year-to-date, leaving what it views as “a balanced risk/reward.”
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