EverPass Media announced it has acquired UPshow, an on-premise entertainment and performance marketing platform. In addition to the acquisition, TKO Group Holdings, parent company of UFC and WWE, has made a strategic investment in EverPass. Mark Shapiro, president and COO of TKO, has joined the board of EverPass, joining representatives from RedBird Capital and 32 Equity. As part of the integration of UPshow into EverPass, businesses will now have the option to stream NFL Sunday Ticket for the first time ever starting with the upcoming 2024 NFL season. EverPass and UPshow are currently partners for Peacock Sports Pass, a sports package offering commercial businesses access to select events from Peacock’s live sports content library, including Big Ten football and basketball, Premier League and the NFL’s first-ever regular-season game in Brazil.
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