Thumzup finalizing video capabilities to integrate with Instagram Reels

Thumzup Media (TZUP) is nearing completion of developing video capabilities to facilitate its proprietary ad tech platform’s integration with Instagram Reels (META). “We believe Thumzup’s planned integration with Instagram Reels should significantly accelerate our growth. We have found that many of our advertisers prefer Instagram Reels due to its higher engagement rate. In fact, it is reported that Instagram Reels receive 22% more interaction than standard video posts, and this increased visibility can lead to more in-video purchases. Furthermore, many creators in our community of users have told us they are eager to get paid for posting videos on Instagram about participating advertisers’ products and services,” stated Thumzup Chief Executive Officer Robert Steele. “With an audience of over 726 million unique users, Instagram Reels’ audience is massive and highly engaged. We expect Thumzup’s Instagram Reels integration to be transformative for our community of posters, our advertisers, and for our shareholders.”