Thor Industries price target lowered to $80 from $95 at DA Davidson

DA Davidson lowered the firm’s price target on Thor Industries (THO) to $80 from $95 and keeps a Neutral rating on the shares. The stock traded lower after missing Q2 earnings expectations and cutting FY25 EPS guidance, the analyst tells investors in a research note. Thor is experiencing slower ordering patterns, driven by challenged 2025 retail demand, which aligns with commentary from the firm’s most recent RV checks, DA Davidson noted, adding that given the macro environment, expectation of price increases will hurt affordability.