Thor Industries announces strategic organizational restructuring

Thor Industries (THO) announced a strategic organizational restructuring aimed at optimizing its enterprise structure and strengthening its brand portfolio. As part of this realignment, Heartland Recreational Vehicles will now be integrated under Jayco, Inc. As part of the restructuring, certain private label brands manufactured by Heartland will be transferred to Dutchmen Manufacturing, a division of Thor Industries’ subsidiary Keystone RV Company. These moves are expected to provide strategic benefits, including improved synergies across brands, reduced operating costs, enhanced customer service capabilities, and a more efficient distribution strategy to a consolidated dealer base. The transition will take place over the coming months, with a focus on ensuring a seamless integration process for employees, dealers, and customers.