Generative artificial intelligence, AI, sparked predictions the technology would change marketing on a fundamental level, spawned companies selling a form of AI marketing services, and led to AI marketing certifications, Patrick Coffee of The Wall Street Journal. Yet, big brands have yet to shuffle their organization charts or hire for AI-specific leadership roles. Coca-Cola (KO) is one exception, having released its first AI-generated ad campaigns earlier this year and promoted two executives to AI-specific roles. Meanwhile, others believe Coca-Cola will remain the outlier in the near term. Many companies have legal concerns with AI while others hold concerns around choosing only one person to manage an important pivot. Specifically, Ally Financial (ALLY) has said the process of determining to use AI in a risk-averse way remains in its early stages.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See Insiders’ Hot Stocks on TipRanks >>
Read More on KO:
- Coca-Cola price target raised by $2 at Citi, here’s why
- KO, KDP, CELH See a Jump in Soda Sales
- Coca-Cola Europacific (NASDAQ:CCEP) to Acquire Coca-Cola Philippines Unit in $1.8B Deal
- Berkshire Hathaway buys Sirius XM, exits General Motors in Q3
- Oracle upgraded, Southwest downgraded: Wall Street’s top analyst calls