Tarsus Pharmaceuticals launches ‘Your Mitey Problem’ TV campaign

Tarsus Pharmaceuticals announced the launch of a new direct-to-consumer TV campaign for XDEMVY 0.25%, the first and only FDA approved treatment for Demodex blepharitis. Demodex blepharitis occurs when Demodex mites – the most common ectoparasites found on humans – overpopulate on the eyelids. This infestation results in eyelid redness, crusties, itching, irritation, misdirected eyelashes and inflammation. People with Demodex blepharitis often have difficulty applying makeup or driving at night, and many with the disease report being conscious of their eyes all day. The campaign, called “Your Mitey Problem,” provides viewers with an inside look at a Demodex mite ‘party’ taking place on a patient’s eyelids. The uninvited eyelid squatters are feasting on oily sebum, clawing onto eyelashes and leaving behind a trail of waste, eyelid redness and inflammation. The chief of irritation is actress Betsy Sodaro – from CBS’s sitcom ‘Ghosts’ – who, in costume, encourages the other mites to wreak havoc on the eyelids.