Taboola signs exclusive deal with National World, Axiom Media

Taboola (TBLA) has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15M monthly visitors. The London Stock Exchange-listed National World is now implementing Taboola’s suite of products to grow its audience, optimise user engagement and drive revenue across its digital properties. These include over 60 regional and national titles, such as Yorkshire Evening Post, The Scotsman, and Express & Star. Under the partnership, sales will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings that markets all digital and video assets to advertisers.