Taboola introduces Abby generative AI assistant

Taboola announced the introduction of Abby, a Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising. Nearly 91% of advertisers are already using or considering implementing Generative AI technology, according to industry data. Advertiser adoption for Generative AI has risen sharply recently as well, as a result of their desire to improve efficiency, drive more sales and return on investment-81% of advertisers believe it can increase sales for their organizations. Abby is an advanced AI assistant for advertisers that offers a conversational approach to building and launching every aspect of their campaigns-budgeting, targeting, creative, optimization and more. Abby is built on more than a decade of learnings from successful advertiser campaigns across Taboola and allows advertisers to launch effective campaigns in minutes, on a network of trusted premium publisher websites that reaches more than 600 million daily active users. In testing, advertiser campaigns launched with Abby were estimated to go live 75% faster than campaigns set up manually.