Citizens JMP downgraded Taboola (TBLA) last night to Market Perform from Outperform without a price target The company acknowledged that its historically core opportunity in native ads is smaller than it thought as 2025 guidance is materially below Street expectations, the analyst tells investors in a research note. The firm does not believe Taboola is making a significant shift in strategy, rather it is enabling the purchase of programmatic display inventory across its publisher partner pages.
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