Taboola (TBLA) founder and CEO Adam Singolda told Axios that the company struck a deal with Microsoft (MSFT) to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft’s broader Office Suite, reported Sara Fischer. The deal “marks a significant milestone for the ad tech giant as it looks to expand beyond the native advertising business for the first time since it launched nearly two decades ago,” according to Fischer.
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Read More on TBLA:
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- Taboola price target lowered to $4.50 from $5 at Benchmark
- Taboola.com: Strong Financial Performance and Strategic Initiatives Support Buy Rating Despite Growth Concerns
- Taboola downgraded to Neutral from Buy at B. Riley
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