Taboola announces partnership with Jounce Media

Taboola announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from Made for Advertising properties. According to industry data, a substantial portion of advertising dollars are spent on Made for Advertising sites, with 15% of ad spend classified as MFA. Through this new partnership with Jounce Media, Taboola will utilize Jounce’s MFA-detection technology and data, alongside proprietary machine learning models and procedures, to guarantee the exclusion of MFA publishers from Taboola Select.