Synchrony announces enhanced partnership with Atlanticus Holdings

Synchrony (SYF) announced an enhanced partnership with Atlanticus Holdings (ATLC). Atlanticus, through its bank partnerships, facilitates second look point-of-sale consumer credit programs spanning general purpose credit cards, private label credit cards, and installment loans predominately under the Fortiva brand. This enhanced partnership will deliver Synchrony merchants and partners a preferred second look financing solution designed to easily offer more customers access to credit, helping to increase merchants’ sales and brand loyalty. Under this multi-year partnership, the program managed by Atlanticus will be the preferred second look financing solution for private label credit cards and installment loan products across Synchrony businesses. Synchrony merchants, including small businesses, healthcare providers and retail partners, will now have a streamlined enrollment process, a system that prioritizes ease of use and security, and favorable merchant pricing with Atlanticus.