Stifel Financial (SF) announced the launch of Stifel Discover, a new Stifel-branded content feed available through its Wealth Tracker app. The innovative feature transforms how clients engage with Stifel’s research and thought leadership, delivering timely, personalized insights through a dynamic experience. Key features of Stifel Discover include: Proprietary Insights – Stifel Discover delivers exclusive analysis and commentary from Stifel’s Chief Investment Officer, Chief Economist, Chief Washington Policy Strategist, equity research analysts, and other thought leaders. Users can explore insights tailored to their specific portfolio, market interests, and financial goals across the universe of more than 2,000 global stocks covered by Stifel research. Personalization and Timeliness – The feed updates throughout the day, surfacing the most relevant and high-impact content based on users’ preferences and market movements. Seamless Access – Easily accessible from the Wealth Tracker home screen, Stifel Discover is categorized for an effortless browsing experience. Future Customization by Advisors – In upcoming phases, Stifel Financial Advisors will have the ability to personalize client feeds based on financial life stages, ensuring users receive curated content aligned with their investment needs.
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