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Starbucks has seen ‘positive response’ to ‘Back to Starbucks’ efforts, says CEO
The Fly

Starbucks has seen ‘positive response’ to ‘Back to Starbucks’ efforts, says CEO

“While we’re only one quarter into our turnaround, we’re moving quickly to act on the ‘Back to Starbucks (SBUX)’ efforts and we’ve seen a positive response,” commented Brian Niccol, chairman and CEO. “We believe this is the fundamental change in strategy needed to solve our underlying issues, restore confidence in our brand and return the business to sustainable, long-term growth,” Niccol added.

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