Stagwell (STGW) has entered into an agreement to acquire UNICEPTA, a global media monitoring and analytics platform. The company will join Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals. With 30 years of expertise, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, Sao Paulo, Shanghai, Washington and Zurich. Rohwer and Peinemann will continue to lead UNICEPTA and will be integrated in Stagwell’s PRophet Comms Tech unit. UNICEPTA is Stagwell’s tenth acquisition of 2024.
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