Sprout Social says study shows customers achieves 268% return on investment

Sprout Social announced the release of a Total Economic Impact study conducted by Forrester Consulting. The 2025 study reveals that Sprout Social (SPT) enabled customers to achieve a return on investment of 268% and a net present value of $1.3 million over three years with a payback period of less than six months. The commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that prior to Sprout Social, interviewed customers’ social teams spent 70% of their time scheduling and publishing posts, listening, replying on social media channels, and planning campaigns. By streamlining these processes and providing direct access to key performance and customer insights, the study found that Sprout Social customers saw a 60% productivity lift, enabling social teams to focus on more impactful work that increases audience engagement, improves customer satisfaction and boosts revenue. Sprout customers saw time savings and significant ROI across owned channels, influencer campaigns and employee advocacy programs.