Sprout Social launches rebranded influencer marketing platform

Sprout Social (SPT) announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing. Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer marketing plays in the buying journey. Sprout Social Influencer Marketing equips brands with the tools they need to capitalize on this opportunity with AI-powered insights and advanced analytics to help marketers identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns.