Sprout Social expands partnership with Reddit

Sprout Social announced it entered into an enhanced partnership with Reddit, where Sprout users will gain access to deeper and more valuable real-time Reddit data for insights into public conversations and customer activity along with brand and industry trends. “Reddit has always been a central community for a wide and diverse range of conversations and we’ve seen it have an increased impact on brand outcomes in recent years,” said Justyn Howard, CEO of Sprout Social. “As social insights become essential to remaining competitive and driving innovation across an organization, this expanded offering will provide increased value to our users and their understanding of their businesses and customers.”