SpringBig announces official entry into gaming industry

Springbig (SBIG) announced its official entry into the gaming industry, offering its SMS solutions to skilled gaming apps, casinos, sports betting platforms, horse tracks, betting advice sites, and more. This expansion is powered by a new strategic partnership with Amazon Web Services (AMZN), enabling Springbig to provide unmatched marketing capabilities to these high-demand sectors. As the sports betting industry continues to grow and evolve, effective customer engagement becomes more crucial than ever. Since the gaming industry is considered a regulated industry, achieving reliable text message deliverability can be challenging without a partner experienced in supporting regulated sectors-one who offers both the expertise and support to ensure the success of every text message marketing campaign. Springbig’s innovative SMS platform ensures that gaming companies can connect with their audiences more effectively, delivering messages with exceptional reliability and impact. Springbig’s entry into the gaming sector began with a collaboration with a major player in the skilled gaming industry that was facing challenges with message delivery. After integrating with Springbig’s platform, the merchant quickly saw significant improvements in their marketing performance: Improved Delivery Rates: Game Story achieved a 90% message delivery rate with Springbig, ensuring their marketing messages effectively reached their audience. Increased CTR: With reliable message delivery, Game Story saw their click-through rate rise to an impressive 15%. Reduced Costs: The cost per re-engagement dropped from over $100 to just $15, showcasing the cost efficiency of Springbig’s SMS campaigns. Additionally, Game Story experienced an 80% lower Cost Per Purchase, further enhancing their return on investment. Boosted Profitability: Game Story reported a 250%+ Return on Ad Spend within just 7 days of using Springbig’s solution, highlighting the significant impact on their profitability. Increased Paying Customers: In July alone, 3,265 paying customers returned to Game Story by sending SMS campaigns powered by Springbig.