Sportradar and the National Basketball Association, NBA, announced the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top, OTT, solution. Sports betting content, such as point spreads, over-unders, and money lines, will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience. “emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” said Patrick Mostboeck, Sportradar Senior Vice President of Audiovisual. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
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