Melius Research upgraded Southwest (LUV) to Hold from Sell with a price target of $34, up from $28. Following three consecutive years of underperformance vs. peers, 2025 appears to be a turning point in which self-help initiatives stabilize performance, the analyst tells investors in a research note. Southwest has made significant strides towards addressing many of its deficiencies and has a path to industry-plus unit revenue performance and potentially better costs as well in the second half of 2025 and beyond, the firm argues, adding that the risk-reward profile is now more balanced.
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