Citi raised the firm’s price target on SoFi Technologies (SOFI) to $18 from $12.50 and keeps a Buy rating on the shares as part of a 2025 preview for the financial technology sector. Investor interest in FinTech “continues to grind higher, echoing improvement in sector performance since the U.S. election,” the analyst tells investors in a research note. Citi expects a greater return to the asset class in 2025 given the stable macro backdrop, a reduced regulatory burden, potential for further acquisitions, and steadier growth profiles.
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