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Snap’s new ad formats should be tailwind to ad revenue, says JMP Securities
The Fly

Snap’s new ad formats should be tailwind to ad revenue, says JMP Securities

Snap (SNAP)chat’s new ad formats Sponsored Snaps and Promoted Places are ramping, which should be a tailwind to advertising revenue in 2025, JMP Securities analyst Andrew Boone tells investors in a research note. The firm believes Sponsored Snaps can reach more than $180M of incremental run-rate revenue, and says Promoted Places are an additional benefit to 2025 revenue estimates. The firm has an Outperform rating and $16 price target on the shares.

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