Snap price target raised to $14 from $10 at Roth MKM

Roth MKM raised the firm’s price target on Snap to $14 from $10 but keeps a Neutral rating on the shares. The firm is adjusting its model to reflect 2025 estimates, though it has an “incremental negative bias” on the stock heading into earnings amid growing disparity between buy-side and sell-side expectations, the analyst tells investors in a research note. Roth MKM added that SNAP CEO’s internal memo implies that the company’s AI/ML investments might come above expectations, while its rising focus on U.S. and Europe users and combined Spotlight & Stories could hint at mixed recent engagement trends.