Snap announces launch of Sponsored Snaps, Promoted Places on Snap Map

Snap (SNAP) announced: “Today, we are excited to begin testing two new advertising placements on Snapchat together with our launch partners: Sponsored Snaps with Disney (DIS), and Promoted Places with McDonalds (MCD) and Taco Bell (YUM). These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service. Sponsored Snaps enable businesses to engage their customers through visual messaging, by delivering a full-screen vertical video Snap directly to Snapchatters. Snapchatters opt-in to opening the Snap and can reply by sending a message directly to the advertiser or using the call-to-action to open a predetermined link. Sponsored Snaps are visually distinct from other Snaps in the inbox, and are not delivered with a push notification. If Sponsored Snaps are left unviewed, they will be removed from the inbox. Promoted Places highlight sponsored places of interest on the Snap Map, helping our community discover places that they want to visit.”