SMX says LA County’s PepsiCo case demonstrates potential for SMX tech

The company said ,”Los Angeles County’s recent lawsuit against major brands over alleged plastic pollution is a prime example of regulatory systems focused on punitive measures instead of progress. The lawsuit holds companies like Coca-Cola and Pepsi accountable for the persistence of plastics in the environment, pushing the narrative of blame onto them. But in reality, this approach ignores the complexities and the rapid evolution of sustainability technologies. Rather than facilitating progress, such actions highlight a lack of understanding about the intricate systems in place-and the transformative tools that could make substantial change possible. That lawsuit is more than misguided; it’s downright insulting. Companies like Coca-Cola and Pepsi have already taken enormous steps toward regulating their own sustainability processes, incorporating recycling initiatives, and pledging to reduce plastic use. But these brands face a maze of regulations that can conflict, stall, or even penalize innovation. The real issue isn’t a lack of effort from corporations; existing regulatory frameworks challenge them, and those proposed often fail to align with the sophisticated, evolving technologies that make accountability possible on an unprecedented scale. In other words, rather than assembling all the stakeholders and leveraging their enormous financial and technical power to create tangible solutions- agencies, governments, and especially politicians in election years would instead grab headlines, levy fines against the most philanthropic companies in the world, and punt the problem in a direction that will never deliver the results they supposedly seek. Ironically, while they are drafting thousands of pages of law or giving long-winded speeches, real solutions that can be seamlessly implemented to track a supply chain lifecycle from source to end are available right now. Today’s advancements, such as those offered by SMX, provide groundbreaking ways to meet sustainability goals without needing punitive mandates. SMX’s digital traceability solutions allow companies to track the entire lifecycle of their materials, from sourcing to recycling. By embedding digital markers into materials, thereby creating a “digital twin,” companies gain a transparent, accountable system that ensures compliance with recycling goals and verifies material origins. Here’s the better part- SMX (SMX)technology isn’t born out of compliance mandates. The technology was designed to transform from mandates to a commercial environment where companies are incentivized not only from a socially conscious perspective but also financially. Moreover, it creates a self-regulatory landscape, with SMX technology equipping companies with the means to substantiate their sustainability commitments rather than forcing compliance through fines.”