SiriusXM signs new multi-year agreement with Smartless Media

SiriusXM announced a new, multi-year agreement with SmartLess Media and its founders, Will Arnett, Jason Bateman, and Sean Hayes, that will bring certain exclusive advertising and distribution rights, content, events, and more for their iconic flagship podcast “SmartLess” and select shows from the SmartLess Media slate to the audio entertainment company and its industry-leading SiriusXM Podcast Network. The deal will commence late in the summer. As part of the new agreement, SiriusXM gains access to extensive exclusive content for its subscribers, consisting of early access to new episodes of “SmartLess” and SmartLess Media podcasts “Just Jack & Will,” “Bad Dates,” and “Owned,” as well as the opportunity to be in the live audience for special tapings, and more. Additionally, the majority of the “SmartLess” library will be available exclusively to SiriusXM, making it the only destination for fans to access the podcast’s complete catalog. SiriusXM Media, the company’s advertising division, gains exclusive global ad sales rights to the “SmartLess” podcast hosted by Arnett, Bateman, and Hayes, as well as select SmartLess Media shows “Just Jack & Will,” “Bad Dates,” and “Owned.” The SiriusXM Podcast Network reaches 1 in 2 podcast listeners in the US each month, and with the addition of these SmartLess Media podcasts, it will be easier than ever for advertisers to tap into the power of podcasting at scale with ease, courtesy of SiriusXM Media.