Sinclair debuts AMP Sales & Marketing Solutions, amid ‘ongoing transformation’

Sinclair (SBGI) Broadcast Group announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners. Beginning next month, Sinclair’s sales division will become AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the U.S. “This transformation to AMP Sales & Marketing Solutions is more than a rebrand- it’s a strategic evolution designed to empower Sinclair’s sales teams with tools, opportunities, and support to thrive in a changing industry,” said Ryan Moore, SVP and Chief Revenue Officer. “From recruiting and onboarding to training and tools, we are revamping our internal processes to build a stronger, unified team with cutting-edge resources, positioning AMP Sales & Marketing specialists to deliver even greater impact for clients and for their careers.” In addition, Sinclair is launching AMP Media, which will serve as Sinclair’s overarching content brand, blending industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media will serve as the umbrella for Sinclair’s non-news original content, including podcasts like “The Triple Option,” “Throwbacks” and “Unfiltered Soccer with Landon Donovan and Tim Howard” as well as social verticals, with more exciting developments to come.