Similarweb (SMWB) now reveals AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals. The new AI Chatbot Traffic screen allows marketers and SEO professionals to identify and analyze web traffic originating from popular AI chatbots like ChatGPT, Perplexity, and Claude – eliminating what would otherwise be a growing blind spot in digital analytics. “The digital landscape is undergoing a profound transformation with the rise of AI-driven search,” said Or Offer, CEO of Similarweb. “Our AI Chatbot Referral Traffic monitoring empowers businesses to navigate this new terrain by providing unparalleled insights into how AI interactions drive web traffic, enabling our clients to stay ahead in the competitive digital marketplace.”
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