Goldman Sachs initiated coverage of Similarweb (SMWB) with a Buy rating and $16 price target Similarweb is a leading digital research, marketing, and sales intelligence platform, the analyst tells investors in a research note. The firm says that through new product initiatives, go-to-market improvements, and traction with Similarweb’s data-as-a-service offering, growth acceleration across metrics and improving margin expansion lead it to be positive in what has generally been a growth deceleration environment for software.