Similarweb announced the acquisition of Admetricks. Founded in 2012 in Santiago, Admetricks will advance Similarweb’s mission of providing the most comprehensive data, analytics, and optimization tools for digital marketing and advertising. Admetricks supports multimillion-dollar ad campaigns, as well as diverse clients with significant growth potential. Admetricks will continue to operate as Admetricks, a Similarweb company. Financial terms of the acquisition were not disclosed.
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Read More on SMWB:
- Similarweb price target raised to $9 from $8 at Barclays
- Similarweb upgraded to Buy from Neutral at Citi
- Similarweb sees FY24 revenue $242M-$246M, consensus $239M
- Similarweb sees Q1 revenue $58.5M-$59M, consensus $57.52M
- Similarweb reports Q4 adjusted EPS 6c, consensus 2c
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