Shopify says merchants drive record-high $9.3B in Black Friday-Cyber Monday sales

Shopify merchants reached a record of $9.3B in sales over Black Friday-Cyber Monday weekend – a 24% increase from last year, the company said. From early Friday in New Zealand to late Monday in California, more than 61M consumers globally purchased from brands powered by Shopify. Shopping peaked when collective sales reached $4.2M per minute at 12:01 p.m. EST on Black Friday. Shopify also noted that the hottest product categories were apparel and accessories, health and beauty, and home and garden; average cart price was $108.12 or $107.53 on a constant currency basis; the top selling countries were U.S., U.K., Australia, Canada, and Germany; the top selling cities were Los Angeles, New York, and London; and cross-border orders represented 15% of all global orders.