Stifel analyst Brad Reback raised the firm’s price target on ServiceNow (NOW) to $1,175 from $990. After a bumpy start to 2024, the year is “ending on a higher note” for the enterprise software group, driven by stabilizing-to-modestly accelerating top-line growth rates along with relatively attractive mid-year multiples, earlier signs of AI monetization, especially among the largest software companies, declining interest rates and solid economic growth and a “safe haven” status post the election given limited, to no, tariff or China exposure, the analyst tells investors in a 2025 preview for the group. The firm expects management teams to take a more conservative approach to Q1 guidance, but overall believes that “in general top-line growth rates should at least mirror what we have seen during the back half of 2024 due to many of the above mentioned factors,” the analyst added.
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